Poupette Giraud founded Poupette St Barth in 1995. “Poupette” (Little Doll) is her teenage nickname, which embodies the DNA of the brand in the body, face and expression of the “*Femme-Enfant”: cute, adorable and fresh. The brand is part of PSBC LIMITED, a Hong-Kong based, wholesaler and retailer of luxury apparel. The Company designs, manufactures and sells women’s and girls’ clothing and accessories under the “Poupette St Barth” brand. 100% of Poupette St Barth’s creations are manufactured in the Company’s brand new factory located in Indonesia; the Company has full control of its vertical integration and supply chain. Poupette St Barth Group’s approach to production is based on two key principles: the constant quest of innovation and an artisan spirit. Poupette St Barth is present in Europe, the Middle East, Asia, the Pacific region and the Americas, via a network of exclusive multi-brand and department stores, franchises and retail boutiques.