We are in the midst of a shift in business models, powered by the modern SaaS economy, developments in technology and digitalisation of consumer behaviour. Consumers want a convenient and hassle-free online shopping experience and businesses are looking for ways to achieve rapid and sustained long-term growth. Marketing Town's mission is to arm marketers with the technology, insights and confidence they need to take control of every phase of the customer lifecycle, identify opportunities to optimise their marketing campaigns, figure out which channels are driving the best ROI, and increase conversions. In short, businesses that use Marketing Town maximise marketing ROI by accurately tracking campaign performance, optimising customer journeys, and improving conversion and retention rates.