MG
Mekhala Gupta
Strategic Investments at Nfx Digital
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Work Experience
Strategic Investments
Mar 2016 - Present · 8 years and 9 months
Guest Lecturer
Apr 2013 - Mar 2014 · 11 months
equity bell securities
Compliance Consultant
Sep 2009 - Dec 2009 · 3 months
Company Details
11-50 Employees
NFX Digital is a data and digital marketing company that is disrupting the consumer and marketing research landscape of India. Advertising, traditionally, has been a monologue by your brand to its potential costumers. But in a world where brand personality and perception is a big factor for sales, brands are marketing to an audience they don’t completely understand on a medium that changes quickly, the internet. Ad Guru, Shivjeet Kullar, realised the need to hear back from the people who go out and spend their money on our products. Adytude.com, the modern online market research portal, is his answer. A platform created by some of the best creative minds of the Ad World, Adytude.com is the BIG data machine that is your brand's secret weapon to win the modern day marketing battle field. By using digital innovations in sample acquisition, Adytude.com provides more statistically relevant data at a third of the cost and half the time of traditional MR methods. The secret lies in creating traditional research instruments that are adapted to an digital driven methodology. This lets your brand's target audience converse with you in candid environment. Using the actionable insights derived by our researchers, a team of digital experts can tailor a marketing strategy for you to reach out to your audience and make your brand relevant in their lives. Digital makes our research robust. Our data informs our digital driven marketing solutions. Our marketing solutions enrich your brand.
Year Founded
2014
Social Media
LinkedinFacebookTwitter
Industry
Advertising Services, Lessors of Nonfinancial Intangible Assets (except Copyrighted Works), Real Estate and Rental and Leasing
HQ Location
307, DLF Center, Savitri Complex Greater Kailash 2 New Delhi, New Delhi 110048, IN
Keywords
Advertising & MarketingDigital MarketingMarket ResearchCreative Consultingfighter jetlife insurancewine and beermental stimulationwhite labelvalidation white label
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