April Cosmetics and Perfume Chainstore LTD is an Israeli perfumery and cosmetics chain store established in 1994, with 20% market share and more than 95% selective brands sales. The chain employs 250 people and operates 36 branches located in leading malls at highly populated cities. The independent logistics and training centers allow the company to work more professionally and efficiently. April is the exclusive Israeli retailer for Hermes, Cartier, Smashbox, Dr. Murad, Stendhal, Methode Jeanne Piaubert, Orlane and more.