MISSION The APEX mission is to bridge the gap between business education and professional excellence. Through the experience of seasoned professionals, APEX aims to make a meaningful contribution to the development of human capital of Canada’s future business leaders. In particular, APEX focuses on improving essential soft skills, which are not typically taught within the classroom setting. APEX aims to meet the diverse needs of students while simultaneously advancing their interest in the corporate community. APEX is committed to the belief that soft skills are an imperative component of business capabilities. Additionally, throughout the conference APEX seeks to provide participants with a strong social network enabling them to have a solid foundation for future corporate partnerships.