Instapio is a data platform that provides network driven, location based consumer intelligence. Instapio collects network driven metadata from consumer devices through its hardware-agnostic, software-driven sensory technology. The data is aggregated from multiple sensors and normalized to present a unified customer view. Instapio’s software based, passive sensory technology enables highly scalable data collection capability across a variety of compatible devices with a high sample rate of consumer data. The data is available as real time streaming or historical data that can be used in a range applications such as contextual alerts, personalized media, interest based merchandising, lead capturing and general consumer intelligence.