BEAR is a research centre at Rotman School of Management that conducts academic and field research, helps our partners accomplish behaviour change through better touch points and interventions, and encourages a culture of experimentation and data collection to design empirically informed business practices and evidence based policies. For more information, visit www.rotman.utoronto.ca/BEAR The BEAR research centre is also the host of the Behaviourally Informed Organizations (BI-Org) Partnership: Creating an Integrative Theory of Behaviour Change and Embedding it in Organizations, at the University of Toronto [www.biorgpartnership.com]. Follow us on Twitter: @UofT_BEAR Rotman School of Management: www.rotman.utoronto.ca