We take the Soccer Laduma editorial ethos which has made us so successful as a newspaper and a website into advertising and sales. It starts with the idea/concept that we have two bosses, one the reader and two the advertisers. We’re committed to making sure that they get more than their rand’s worth and thoroughly enjoy doing business with us. We want to ensure that every advertiser who advertises with us stays with us. Getting the client is easy; keeping the client is the art. The best relationships always give the best results and our aim with our advertisers is to make certain that we understand the advertisers’ aim and purpose and that we’re able to deliver an efficient and cost-effective method for them to achieve their advertising objectives across all our platforms. Our BrandsLaduma sales and marketing platform allows us to share our insights, knowledge and experience on why and how we are the leading soccer publication on the African continent.