It was a warm sunny day in the summer of 2006 when the soon to be owner first stepped foot into a failing video game store in La Crosse, WI. Having very little money and still attending college, the 21 year old decided to put an offer on the table to purchase the business. The offer was agreed upon and the poor college student took out every single penny he had in his bank account to put towards his new exciting idea. Within a matter of months after taking over, business had nearly doubled and now after 2+ years of doing business has nearly quadrupled. Gaming Generations has since grown to two locations and now operates on eBay and offers items for sale on their very own website.