More important than who we are, is why we exist. First Person Advertising exists to make the life of a small business owner easier. We think like small business owners and the only purpose for our advertising is to make the phone ring and provide "knock our customer's socks off" return on their advertising investment . We don't do cute, we don't do branding. Just clear, concise, focused selling messages to consumers, inviting them to do business with our customers.