My Expert Midwife is an award-winning skincare brand designed around the unique needs of new mums. Founded & led by registered Midwives, we use our unrivalled knowledge & experience to create naturally effective, evidence-based products that help you care for yourself throughout your pregnancy, recovery and newborn baby journey. Our innovative products solve genuine problems with practical, natural & effective solutions that Mums swear by & recommend wholeheartedly. Our unparalleled insight & expertise - shared through our content & community - makes us the go-to destination for new parents. Our refreshingly frank communication cuts through the noise and lets Mums know what matters most. Together, we’re building the most trusted & talked about brand for new Mums.