Nissan. Innovation that Excites. Interbrand named us the Top Riser in their Best Global Brands of 2012. Why? Because we have grown through crisis through challenging convention. Even against the backdrop of a deep economic crisis, since 2008 we have been relentlessly increasing our sales momentum and share of the market. Nissan achieved in Europe a record market share in CY2012 of 3,8% and has increased market share by 50%.