OUR MISSION Devised in 2016 by Ilona Rich and her sons, Rich Fashion is a London-based, online fashion and lifestyle brand. Drawing largely on the family's passion for modern art, Rich Fashion perfectly combines luxury pieces with affordable price tags. OUR APPROACH With special attention paid to the fabrics and colours used, the collections offer ageless and creative designs that allow customers to shop fashion-forward fun alternatives to the norm. Many of the Rich Fashion pieces take hand-drawn illustrations and turn them into everyday, wearable prints. OUR PHILOSOPHY We are an online department store for art-inspired clothing including our vintage collection, collaborations and Rich Fashion one-of-a-kind pieces.