SXLiquors launched in April 2011 with a bold promise: Your Drink. Sexier! To accomplish this, the company delivers Latin liquors infused with sensual and exotic ingredients to deliver the ultimate taste experience. In addition to their memorable taste, every SX product features a striking bottle, which turns heads and exudes the smoldering sensuality of the SX brand. On Valentines Day 2015 R&B/Pop Superstar Trey Songz partnered with SXLiquors and became the new face of the brand. Trey Songz characterized this initiative as follows, “This is a seamless partnership focused on three key things; organic brand partnerships with overlapping demographic targets, strong and proven executive leadership and a product that tastes and looks amazing.”