Our goal is, on the one hand, popularization of LinkedIn as a platform for personal networking and entering new markets, on the other hand, regular work to create a single high standard for positioning (personal and corporate profiles) and implement LinkedIn Sales Solutions tools in the company, which also include training employees to work on LinkedIn. The standard developed over 6 years has been tested both in projects with global corporations (including Fortune 500) and with start-ups just starting their way in international business.