Max: I live in the Far East, Indonesia, with thousands of beautiful islands stretching across the country. The colors of the sunset and sunrise, palm trees, white sands, waterfalls, it's the Endless Summer that can never be described in words. Living in such tropical paradise of everyone have always dreamed of, I found so many exotic culture that caught my interest. I also have a strong passion on independent music industry, as well as fashion in which strongly related each another. Having that kind of background, I feel that I need to deliver the atmosphere of the Endless Summer throughout my work of art. Co-founded with Ariana in 2003, we started Crooz Apparel & Co. as a band merchandise for my post-hardcore band I was in. Being one of the most leading and well-known brand in Indonesian clothing line industry, Crooz have successfully managed to set up trends and influenced lifestyle and fashion for young kids across Indonesia and the rest of South East Asia countries. Having music as Crooz Apparel & Co. main concept, supporting and becoming official band merchandise for many globally-recognized bands and artists are evidence of the company’s contribution for the music scene. To date, Crooz Apparel & Co. has worked on special collaborative projects with bands and artists from across Asia such as Indonesia, Malaysia, Singapore, Philippines, China and Japan. Now in its 9TH year, Crooz Apparel & Co. can proudly say that we are still independently owned and operated.