New York City based Priority Bicycles is an award-winning independent bicycle brand with a mission to make cycling simple by offering low maintenance, high quality bicycles, to everyday riders around the world. Priority was founded by cycling industry veteran Dave Weiner in 2014, who believed that you shouldn’t have to be a mechanic, or know one, just to be able to hop on your bike and ride—nor should your bike break the bank. Priority’s full product line includes 15 bicycle models (and growing) for adults and children, as well as innovative cycling accessories. Priority’s line of bicycles are engineered for ease of use and require no regular maintenance unlike bicycles with a traditional chain drive. Featuring a Gates Carbon Drive belt and rust-proof and grease-free parts, Priority builds its bicycles to withstand sustained use by all levels of riders in the toughest of climates around the world.