Our job is to promote and protect the Astrid Lindgren trademark all over the world. By that, we mean that we want to ensure that as many children as possible, also in the future, will have the opportunity to read her books, see her films and plays, hear her songs and experience her world in the best way possible. Our activities are built on a true love of Astrid Lindgren and her works. This love is something that we want to spread and share with as many children and grown-ups as possible in the future. Our desire is that future developments take place in a way that guards and protects the originality and feel of Astrid Lindgren’s work.