Deep Root is an audience-powered analytics company that does four things: 1. IDENTIFIES your organization’s ideal audiences 2. ANALYZES how they consume media to optimize your strategy 3. INTEGRATES them into platforms for linear, addressable and digital ad delivery 4. MEASURES how your audiences are being impacted by paid and earned media We do this by leveraging our analytics infrastructure that produces a variety of highly accurate probabilities for every adult in your market on what matters most. We then match those audiences to observed TV viewership data to create audience-specific TV ratings as well as into addressable and digital ad platforms for online activation. Our state-of-the-art targeting capabilities make your advertising plan more impactful and cost efficient, all while providing total situational awareness by quantifying the audience value of paid and earned media activity.