XFX was founded in 2001 with a commitment to PC gaming and that commitment is still honored today. The brand name was derived from the experience that every gamer desires; Extreme Effects. The XFX research and development team constantly pushes to design and develop products to meet the high-performance needs of PC gamers, then markets its products to PC gamers and hardware enthusiasts around the globe, with the highly recognized trademarks of “XFX” and the internal mantra of "Play Hard". XFX Technology Inc is a privately held, California-based company and the exclusive distributor of XFX graphic cards in North America.