HDry is the most advanced technology for waterproofing outdoor products through direct (3D) lamination of a waterproof/breathable membrane. HDry enhances the technological development that its founders initiated in 2006 when they created the OutDry technology and associated brand. They were the very first to introduce the direct, three-dimensional, lamination process of a membrane onto an outdoor shoe upper, thereby winning the prestigious ISPO 'ECO DESIGN' AWARD in 2008. The ‘HDry’ brand derives from the abbreviation of the chemical name for water (H2O), coupled with the word ‘Dry’, and signifies the affinity between this technology and water. In fact, HDry technology interacts with water in multiple ways, at times acting as a protective element (from rain, snow or ice), at times as a conduit (allowing sweat to vaporize), all the while sustaining water from an environmental point of view.