MISSION With passionate, successful and innovative people, we exceeding consumers and clients expectations, offering frozen and refrigerated products to give delight, nutrition and fun, generating value for related and being an example for the community. VISION In the 2030 year, Grupo Nutresa ice cream business will achieve sales of $1 Billion COP with an Ebitda margen above 15%, developing successful people and building brands loved by clients and users, satisfying their delight, nutrition and amusement needs.