Starting Point Company Ltd. owns and manages 3 brands of restaurants. The 1st brand is Denden which is Indonesian cuisine. The 2nd brand is Yummy which is Chinese and Japanese cuisine. The 3rd brand is Aldakkah which is Saudi food. The company's mission is to continue serving the Industry with best-adopted codes of practice and international standards. Relentlessly, we are on the lookout for new technological advances which can be introduced to our customers in order to make their operations productive and more cost-effective without compromising in any way the quality and integrity of the product. Starting point LTD management mission is to create an achievable balance between company, client, and employee that enables us to equally strive while contributing to our overall corporate vision. Each day, the management shall strive to reach the company’s vision through the successful implementation of the following management tools as a minimum: -Effective Budgetary Planning and Compliance. -Employee Welfare and Personal Development. -Regular Management Performance Evaluation. -A Decentralized Regional Management Structure. -Efficient Asset Management and Resources Utilization