In 1999 Daniella Clarke, the wife of musician and former Guns n’ Roses rhythm guitarist, gilby clarke launched Frankie B in the Arts District, Los Angeles. The denim brand became famous for creating its signature low-slung jean trend with its 6” rise –putting a spotlight on the premium denim market. It became the most coveted denim trend in the early 2000’s, and gained a strong celebrity following such as: Kate Moss, Selena Gomez, Jessica Alba, Jennifer Lopez, Katie Holmes, Miley Cyrus, Kate Hudson, Megan Fox, Fergie and Charlize Theron to name a few. In 2015 the brand was acquired and relaunched as, ‘Frankie’ under CEO / Chief Creative, Kevin Chen. The women’s RTW label includes, premium denim, exquisite leather designs and fashion, created for the modern worldly woman. The Frankie collections are made at small atelier factories in la and nyc, using high-quality fabrics sourced from the best manufacturers in the world. Frankie opened its first colab concept store in the Arts District (DTLA) at the end of 2016, offering a platform for creatives and visionaries to partner with the label and showcase their work. A second Frankie CoLab concept store opened in Nolita, New York during the Fall of 2017. The new Frankie woman is the embodiment of a modern and diverse culture; a reflection of today’s vibrant Los Angeles city. Frankie celebrates the independent and free-thinking woman, she has a positive and enigmatic attitude that naturally draws everyone to her.