ResponsiveAds™ enables the production of the most advanced and innovative display ads possible at 10x the speed with its Fully-Fluid technology. Direct-to-Consumer (DTC) brands, Agencies, and Publishers alike can reap the revenue benefits of multi-variant immersive responsive display ads that outperform the standard IAB engagement by 20x.
The company offers a combination of self-serve studio products (SaaS), 3rd party fluid 1-tag ad serving, and a full-service rich-media creative development offering for both direct-sold and programmatic campaigns.
Marketers can maximize creativity without the pain of massively resizing zillions of sizes and variants. The output is an engaging single fluid master creative, especially suited for mobile, called Fully-Fluid™. Fully-Fluid creatives are dynamically delivered HTML5 assets that can be deployed as a one-ad-tag to fit any ad slot (max-width) on any screen. Designers can build out Fully-Fluid master creatives that instantly export HTML5 Zip packages in any size.
Publishers looking for advanced ad solutions can deploy edge-to-edge premium creative formats yielding 10x revenue. The platform includes a comprehensive library of templates and components, "if you can dream it responsiveads delivers” with a business model that works for you.
ResponsiveAds™ has served billions of impressions of Fully-Fluid™ creatives for marquee brands, agencies, and publishers. The team's specialty is handling high-maintenance partners, requiring pixel-perfect quality and a better sell-through of performance mobile campaigns.