Reciprocity Health was launched in 2020 in response to the rising cost of healthcare in the United States. In the U.S. alone, studies have shown that over $300 billion of annual healthcare costs are avoidable. At Reciprocity Health, we believe that meaningful progress in reclaiming those costs can be made by engaging the patient as the critical stakeholder in driving health outcomes and by supporting them in adhering to their prescribed care management programs. It is a simple fact that payers, providers, and patients mutually benefit when excellent healthcare can be delivered efficiently and effectively. Reciprocity Health works at the intersection of behavioral economics and healthcare, delivering a platform that improves patient adherence and lowers medical expenses through advanced modeling and programmatic campaigns grounded in Financial Incentives, Social Dynamics, & Gamification. Using our proprietary selection algorithms, behavioral change modeling, and robust financial incentives, Reciprocity Health builds custom campaigns to encourage targeted patient populations toward a healthier path. Leveraging its own TheraPay™ Rewards App and the C.A.R.E. patient engagement platform, Reciprocity Health can drive engagement, adherence, and continuity for your care management programs. To learn more visit www.reciprocityhealth.com and www.therapayrewards.com.