BUSINESS INSIGHTS. HUMAN UNDERSTANDING. STRATEGIC INTELLIGENCE. Directions Inc is a collective of insights brands offering an industry-leading suite of quantitative, qualitative, and management consulting solutions. Each of our three brands - Directions, SEEK Company, and Aimpoint Research® - brings its own unique capabilities and expertise, providing clients the advantage of integrated insights across a wide range of business needs. We aim to be an influential partner by empowering client teams to make better, more transformative decisions and create lasting change in their organizations. Together, our brands specialize in business insights, human understanding, and strategic intelligence across an array of industries, including food, food service, agriculture, health and wellness, technology, financial services, and consumer packaged goods. Directions Inc is a privately held firm headquartered in Cincinnati, Ohio, with regional offices around the country, conducting work globally.