New Kind is a brand strategy and marketing firm that helps B2B tech companies position themselves, communicate value, and accelerate growth. Especially SaaS and open source. We know the space. We speak the language. We help create a competitive advantage. + Market Positioning Strategy + Brand Story and Messaging Architecture + Visual and Verbal Identity + Company and Product Naming + Positioning Accelerator, a rapid approach to developing positioning, story, and messaging strategy New Kind is proud to be a certified B Corporation.