We start with the idea that, if ¾ of your drink is the mixer, then you should use the best. Our founders Charles and Tim went back to the history books to find the finest sources for our ingredients; since we put the lid on our first bottle of our Premium Indian Tonic Water in 2005, we haven’t wavered in this single-minded mission to bring quality, flavor and choice back to mixers. Our award-winning mixers are now available in 74 countries and proudly served in 9 of the world's top 10 restaurants. Fever-Tree first entered the U.S. market in 2007. The new Fever Tree USA organization is helmed by the company’s North American CEO, Charles Gibb. The former president and CEO of Belvedere Vodka, Gibb joined Fever Tree in 2017, first as global strategist before taking the executive position in December. The U.S. office officially launched in June of 2018 overseeing imports, warehousing, distribution, sales, marketing, and consumer relations.