IU Student Media has a rich tradition of serving the university as a student learning lab. The first issue of the Indiana Student was published in 1867. It later became the Indiana Daily Student in 1899. The Arbutus yearbook was first published in 1893. Today the IDS reaches more than 45,000 people and an online community of more than 230,000 unique users. The Arbutus yearbook publishes approximately 2,000 books each year. Since 1969 IU Student Media has been a self-supporting, auxiliary unit of Indiana University. The editor-in-chief is the final authority on editorial content. The IDS, Inside Magazine and Arbutus are all award-winning publications. The IDS won two National Pacemaker Awards and four National Gold Crown Awards in 2010, as well as over fifty individual awards.