Our story begins in 2001 when a few of Italian companies, playing a leading role in the fresh fruit and vegetable sector, obtained the world exclusivity for the production and marketing of Jintao, the yellow-flesh kiwifruit variety and established the Kiwigold consortium. In order to boost the development process of farms, in 2012 the Consortium’s shareholders created Jingold s.p.a., a business unit dealing with product promotion and marketing. Acting as a direct line between the growers and the market, the business unit aims at enhancing the marketed fruit, increasing the brand awareness and meeting consumers and customers’ expectations in terms of taste, quality, value and healthiness of the supplied products. In this way Jingold covers the entire supply chain with an integrated know-how and a complete control on quality. Our group gathers producers, packaging businesses and retailers. This means that it can rely on both graft experts and market specialists. After the achievements obtained with the yellow kiwifruit, the supply has been now extended to the green kiwifruit, broadening the production base and getting to include 300 farms in different countries all over the world, such as Chile. Today Jingold is the kiwifruit specialist, a point of reference for business operators seeking quality and reliability.