VIOLA was established in 2011 by 16-year NBA veteran, Al Harrington. His inspiration for starting the company came from Al’s grandmother, who suffers from glaucoma and diabetes. After some convincing from Al, she reluctantly agreed to try cannabis for her pain and immediately found relief. Inspired, Al was moved to enter the cannabis space and named his company VIOLA, after his grandmother. Since then, VIOLA has expanded into various markets across the country, offering communities premium products driven by purpose.