When we founded KRAVE back in 2009, our intent was to change the perception of jerky - transforming it from a corner-store snack food with little imagination and short-on-yummy - to a readily available, flavor-forward, better-for-you snack. We ditched the nitrites and grisly texture for bold, culinary-inspired, tender, slow-cooked cuts. The result? Flavors so unique you’ll never get bored of snacking and will still feel great about eating. Jerky you can KRAVE. Back to our roots At KRAVE, we’ve always believed that snack food doesn’t have to be junk food. If something is good for you, it ought to TASTE that way. That’s why we are so excited to be right back where we started -in the heart of Sonoma- where the celebrated vineyards, coveted micro-climates and renowned gourmet outposts ensure that around here, quality is a way of life. Our neighboring winemakers, farmers, cheesemakers and artisans influence us with a reverence for incredible quality and unique, bold flavors – which are always at the heart of every single product we make. Life’s too short for boring snacks, and we want to make it easier to eat what you KRAVE. A big part of our down-to-earth, never-say-never Sonoma Spirit is embracing the possibility — we’re able to be more agile and innovative than ever, to once again change how we all snack. We have big, bold ideas, and we can’t wait to share them with you.