Founded in 1961 by André and Coqueline Courrèges, the Courrèges house revolutionised the world of fashion and design. Movement, purity, colour, light... such are the hallmarks and distinctive style that Courrèges began asserting as early as 1965 with the emphasis on structured lines and the focus on white, before branching into colour variations and new materials, such as vinyl. Eminently optimistic and full of energy, Courrèges has blazed a trail in every field where it has ever dared to venture. The revival of this legendary brand is now taking on a new dimension in France and abroad with the decision to change the positioning strategy for its fashion, accessories and perfume activities. It is still focused on its mission of continually offering a growing range of innovative and modern designs in keeping with the brand's original ideals.