ilabb is a highly successful action sports and streetwear brand. With a fast growing team of global athletes, talented designers and world class team members, the New Zealand based company aims to further its reach into the global streetwear community. Founded in 2007 by two Motocross racers, Seadon Baker and Matt Saunders, ilabb was born of a desire to see personality, style and street fashion injected into the action sports scene. ilabb’s mantra is “we’re in this together” - a statement used to unite the internal team and is also an invitation for fans to be part of our community – the ilabbfamily. It is a company at the roots of action sports that strives to innovate, create, collaborate and grow as a team together.