Simply put, People Ideas & Culture (PIC to our friends) is a new idea in the world of creativity that we believe better reflects the needs of brands and businesses today. PI&C is a solutions company that operates free from the limitations of specific disciplines, individual media channels and debilitating overheads. It is built to be nimble and flexible enough to put together exactly the right team, for the right type of solution, whatever the problem. Nothing more. Nothing less.