For over sixty years we have been involved in scientific research, formulation and production of the best cosmetic solutions, specializing in the field of haircare and, in particular, in hair colour solutions.
This experience began in Brescia, Italy, in 1959 by the Negretti Family, and it has been developed and structured over the years, becoming a productive reference point for some of the most prestigious international cosmetics companies.
This in-depht specialization, combined with great attention to innovation and sustainability, allows us to create even the most advanced and innovative cosmetic solutions desired by our customers.