THEOUTPLAY is based on a walled garden online platform that easily integrates with Publishers and Advertisers owned ad stack. MARKETERS AND MEDIA BUYERS can easily manage their video strategy through a single planning tool whose core is a video library that enables a unique targeting experience and 100% brand safety. PUBLISHERS can increase their video revenues by accessing thousands of premium video content and saving costs with a plug-and-play video on-demand technology. CONTENT OWNERS can scale their video distribution and increase their revenue stream at no costs.