The firm operates under the expertise of Mr. Masood Hussein Saifudeen (CEO) who has been in this business since 1984 & deals in varied commodities from across the globe, his speciality being produce from Vietnam, China, Sri Lanka, Madagascar, Comoros, India, Indonesia.. Core commodities/spices are Pepper, Cloves, Cashew nuts, Desiccated coconut.. followed by Coffee, Cassia, Cinnamon, Star Aniseeds, Mace, Nutmeg, Cardamom, Vanilla beans and so on.