White Ribbon Alliance (WRA) envisions a world where all girls and women realize their right to quality health and well-being. Our mission of activating a people-led movement for reproductive, maternal and newborn health and rights accelerates progress by putting citizens at the center of global, national and local efforts. When women are healthy so are their children, families, communities and countries. WRA understands the synergy between sexual, reproductive, maternal, newborn, child and adolescent health policies and services and implements holistic solutions. Our approach of educating people about their health and rights, then equipping them to lead change in their own communities, is effective and creates lasting change for generations to come.