Our mission is to promote Shelby County as a unique year-round destination driving sustainable economic growth and quality of life. A getaway destination for bourbon, leisure, equine, and sports with a thriving downtown core connecting Shelbyville & Simpsonville. Here in the “American Saddlebred Capital of the World” you’ll find authentic Kentucky: a pioneering spirit, rural character and a home-town feel. It’s small-town charm in Shelbyville, Simpsonville, Shelby County with grand scale shopping, rolling pastureland with plenty to do. Go antiquing. Play golf. Visit the wineries. Dine at locally owned eateries – including one created by Colonel Sanders for his wife. Catch a play. Attend a festival. And do what you can only do in Shelby County: Tour an American Saddlebred Horse Farm in the place where the breed began.