1. Pokeware™ is a technology that naturally infuses video content with contextual advertising using its proprietary Ad Exchange for objects in video. 2. Pokeware™ delivers an innovative way to monetize video content delivering real-time search results from objects in video, enabling viewers of video content to discover more information about what they see, or to transact. 3. Pokeware™ provides immediate and granular performance analytics to both advertisers and content owners, allowing them to make informed decisions based on garnered data.