Delta was established in 1984 and is part of the Alireza family of companies based in Jeddah, Saudi Arabia. The Alireza family is one of the oldest and most respected families in Saudi Arabia, with significant business interests in a wide range of ventures throughout the GCC, dating back to 1845. Delta leads a successful and complimentary portfolio of activities in the field of retail, distribution, recreational facilities and events management, providing its customers with products and services that enrich their daily lives. Through the years, Delta has grown at an accelerated rate to become a pioneer in the field of sports retail and fitness distribution in the Kingdom of Saudi Arabia, representing world-class brands such as Adidas, Life Fitness, Hammer Strength, McDavid, Prince, and other leading brands, earning their trust and building mutually beneficial and long lasting relationships. The heart of Delta today revolves around delivering added value by adhering to our customers growing needs. The company is driven by a high level of commitment, integrity, and passion – this is the underlying creed that governs our decisions and hones our initiatives. The values we uphold are central to the way we operate. Our vision, mission and values underpin who we are as an organization and serve as a compass for our future.