The New Jersey Food Council is an alliance of food retailers and their supplier partners united to provide vision and leadership to advance the interest of its members. In support of this mission, we are committed to: Continuing and maintaining the Food Council's reputation for excellence and integrity: Serving as an advocate on both legislative and regulatory issues on behalf of our retail members and the mutual interests of their supplier partners; Disseminating accurate and timely information in order to educate and inform government, our members and the public; Developing strategic alliances to further our mission and achieve our short and long term goals; and Enhancing the image of the food industry.