Our members have proven business can be a force for good. They are playing a vital role in changing the world. The Center is a member-driven nonprofit organization. We are a community of global CEOs, executives and their companies dedicated to leading with a higher ambition. The challenge is that there is no textbook to explain how to lead with purpose, nor is the approach taught at top business schools. The solution, which was conceived by the founding CEOs of the Center, was to create a professional community of like-minded leaders who could learn from one another’s experience and collaborate around advancing the mission. Our mission is to help purposeful leaders build higher performing organizations and a better world. Our vision is to redefine a new standard for business leadership, financial success and social impact. Our long-term goal is doing good to do well will no longer be a debatable topic—it will become the “new normal.”