We envision a natural products industry that centers at its core justice, equity, diversity, and inclusion to ensure that: *all people feel welcome in the natural products industry by being able to participate in and feel justly treated *communities that support the industry thrive *employees feel inspired and valued *innovation is sparked by a diversity of identities and perspectives, which leads to growth and profitability *voices of marginalized communities are amplified in all conversations and decisions *products are accessible to those who most need them *we understand how social and environmental justice are interconnected and work to address both *companies serve as role models as a force for good in the world