AITO is an Association that represents 120 of Britain’s best specialist tour operators. Our members specialise in destinations or types of holiday about which they are particularly passionate, meaning they are uniquely placed to provide personalised advice based on first-hand experience. All AITO members are required to provide the highest level of customer satisfaction by concentrating on three main pillars; Choice, Quality and Service – as enshrined in our quality charter. We feel that it’s thanks to these qualities that AITO company’s consistency dominates consumer-voted travel awards every year.