Blendee is Europe's first Marketing Operating System (M.O.S.) . The M.O.S . represents the evolution of the traditional AdTech platforms, technology for Advertising and MarTech, technology for Marketing, effectively creating a new active player in the MadTech market that encapsulates all the features of both the Adv and Marketing markets. M.O.S. combines the features of a CDP (Customer Data Platform), an Ad Server, and a DMP (Audience Management Platform). The combination of these three technologies opens up new opportunities that goes beyond the algebraic sum of the 3 technologies. A solution, therefore, capable of presiding over and optimizing communication to its users, through an omnichannel approach, that starts from the first impressions following the user in his customer journey until the repurchase through sales channels.