As an official Google Comparison Shopping Partner, Productcaster enables retailers of any size to improve their PLA performance by entering the Google Shopping Ads auction at a more competitive media rate via a Comparison Shopping Service partner. This has the benefit of increasing your impression share for the same cost as you are paying today and improving your ROI. Our specialist Comparison Shopping trained shopping team will support your migration to using Google CSS whilst ensuring no changes to the way that you currently manage your PLA activity. You are fully in control at all times and will continue to manage you campaigns directly from your current Merchant Centre.