The Fortenova Group is one of the largest companies in SE Europe. The Group employs more than 50,000 people and operates in three core businesses: Retail & Wholesale, Food and Agriculture, while the non-core businesses are grouped within a separate holding. In each of these businesses,categories the Fortenova Group is among the leaders on the markets where it operates. In Retail and Wholesale, Fortenova Group revenues in Croatia, Slovenia, Serbia, B&H and Montenegro exceed HRK 31bn (EUR 4bn). Konzum, Mercator and Idea are the key brands through which this segment communicates with the consumers on their respective markets. Fortenova Group's food companies at regional level hold some of the strongest brands in mineral waters, oil, margarine and mayonnaise that boast internationally recognized quality and a very high level of recognition among consumers. The Fortenova Group manages one of the largest agricultural areas in Europe and features diversified production including cereal and oil crops, livestock farms and cheese production, as well as fresh fruit and vegetable production. The Group generates revenues of HRK 3bn in this sector.